#0 to 1 #Web&App #Design System

BYEX Crypto Exchange

Designed a new copy trading feature that helps beginners start trading confidently and effortlessly.

My Role

As the sole designer for this new feature, I led the end-to-end user flow design from the ground up for both web and app platforms. I conducted a competitive analysis to validate core flows and functionalities, and developed rapid prototypes for usability testing with cross-functional stakeholders.

Key Outcomes

Unified the design language across app and web for a seamless user experience.
Enhanced cross-functional collaboration and improved product team satisfaction through competitive analysis, usability testing with the operations team, and leading weekly design syncs.

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#0 to 1 #Design Leadership #Design System

FundRich Securities App

Pioneering the design of a brand-new app for Taiwan’s largest fund investment organisation.

My Role

As the lead product designer, I drove end-to-end design and research, co-led product decisions, mentored a junior designer, and built a comprehensive design system with detailed guidelines to support our engineers.

Key Outcomes

Drove user acquisition to over 100k users within its first 4 months in 2023.
Contributed to a 27% YoY growth in client fund assets in Q4 2023
Achieved a 39% app adoption rate across the total user base
Established a scalable and consistent design system to support future expansion

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#Redesign #B2B Platform #RWD Website

TCloud Marketplace

Streamlining the shopping journey to empower SMEs with faster, smarter product discovery.

My Role

As the solo product designer for this project, I was responsible for redesigning overall user flows for both front-end pages and back-end content management. I created high-fidelity prototypes and conducted usability testing to emphasise a user-centred design approach, while ensuring accessibility standards were met.

Key Outcomes

Drove a 36% increase in conversion rate (from 8% to 11%)
Increased user engagement by 20 percentage points
Boosted operational efficiency by 20% through a streamlined back-end content management for the client

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＃0 to 1 ＃Interaction Design #RWD Website

Taiwan Space Agency Web

Elevating the immersive experience to bring space missions to life for the public.

My Role

Collaborating as one of two product designers, I developed a scalable design system with interactive elements and restructured the information architecture and navigation. This revamp aimed to create a more immersive user experience, making it engaging and enjoyable for the public to learn about the importance of Taiwan's space mission.

Key Outcomes

Achieved a 20% reduction in design iteration time by implementing a new scalable design system
Increased project efficiency by translating complex design decisions into clear, compelling narratives

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