#0 to 1 #Design Leadership #Design System
FundRich Securities App
Pioneering the design of a brand-new app for Taiwan’s largest fund investment organisation.
My Role
As the lead product designer, I drove end-to-end design and research, co-led product decisions, mentored a junior designer, and built a comprehensive design system with detailed guidelines to support our engineers.
Key Outcomes
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Drove user acquisition to over 50k+ in the first month and exceeding 100k users
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Contributed to a 27% YoY growth in client fund assets in Q4 2023
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Achieved a 39% app adoption rate across the total user base
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Established a scalable and consistent design system to support future expansion
#Redesign #B2B Platform #RWD Website
TCloud Marketplace
Streamlining the shopping journey to empower SMEs with faster, smarter product discovery.
My Role
As the solo product designer for this project, I was responsible for redesigning overall user flows for both front-end pages and back-end content management. I created high-fidelity prototypes and conducted usability testing to emphasise a user-centred design approach, while ensuring accessibility standards were met.
Key Outcomes
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Achieved a 33,000+ increase in new purchases within one year
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Drove a 20 percentage point surge in user engagement
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Boosted operational efficiency by 20% through a streamlined back-end content management for the client
＃0 to 1 ＃Interaction Design #RWD Website
Taiwan Space Agency Web
Elevating the immersive experience to bring space missions to life for the public.
My Role
Collaborating as one of two product designers, I developed a scalable system with interactive elements and transformed the information architecture and navigation. This revamp aimed to create a more immersive user experience, making Taiwan's space mission more accessible and enjoyable for the public.
Key Outcomes
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Achieved a 20% reduction in design iteration time by implementing a new scalable design system
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Increased project efficiency by translating complex design decisions into clear, compelling narratives
#0 to 1 #Web&App #Design System
BYEX Crypto Exchanges
Designed a new future copy-trading function that lets beginners follow trades effortlessly.
My Role
As the sole designer for this new feature, I led the end-to-end user flow design from the ground up for both web and app platforms. I conducted a competitive landscape analysis to validate core flows and functionalities, and developed a high-fidelity prototype for usability testing with the operations team.
Key Outcomes
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Unified the design language across app and web for a seamless user experience.
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Fostered smoother collaboration and boosted developer satisfaction through consistent weekly design syncs.
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Hello, I am Boyu.
A self-motivated product designer with 6+years of experience driving user growth and product success. Expertise in product strategy, design systems, and intuitive interfaces.
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